Premier Off-Road & Performance in Lubbock, TX

High-Quality Custom Off-Road Enhancements at Fair Prices in Lubbock, TX

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Welcome To Premier Off-Road & Performance

Premier Off-Road & Performance, owned and operated by Jason Sager and Riley Williams, proudly serves Lubbock, Texas, and surrounding areas. With over 16 years of combined experience, we specialize in lift kits, wheels & tires, and vehicle performance enhancements. Renowned for our quality work, honest pricing, and personalized 1-on-1 customer communication, we strive to transform every vehicle into a masterpiece. Trust us for all your off-road customization needs and experience unparalleled service and expertise.

WHY CHOOSE US?

  • Superior Craftsmanship

    At Premier Off-Road & Performance, we pride ourselves on delivering high-quality work that meets and exceeds industry standards. Our team’s dedication ensures every customization is performed with precision and excellence.

  • Transparent and Fair Pricing

    We believe in honest and fair pricing, offering our clients clear and upfront estimates without hidden costs. This approach ensures you receive the best value for your investment in off-road enhancements.

  • Personalized Customer Service

    Our business is built on providing personalized 1-on-1 customer care, ensuring each client receives the individual attention and tailored solutions they deserve. We take the time to understand your unique needs and preferences for a truly customized experience.

  • Expert and Accredited Team

    With a team of skilled, accredited, and experienced professionals, Premier Off-Road & Performance guarantees top-notch service and expertise. Our commitment to ongoing training and certification ensures we stay at the forefront of the industry.

Unleash Your Off-Road Adventure with Premier Off-Road & Performance in Lubbock, Texas

We can handle any upgrades or repairs to your off-road vehicle, right through to a complete ground-up restoration or a cutting-edge one. We can even help you prepare for an adventure. Premier Off-Road & Performance has the first-hand knowledge to guide the restoration and modification of your vehicle. Whether it’s installing lift kits or wheels and tires for enhanced safety, we offer the latest in luxury and comfort. We even do  complete restorations to bring your vehicle back to better than original condition. In whichever service you choose, our lifelong four wheel drive enthusiasts can help you. Our team in Lubbock, Texas, helps you conquer any terrain with vehicle enhancements. 


Contact us for a free consultation or browse our extensive inventory online. We look forward to helping you conquer the road less traveled

Services

Lift Kits

Our expertly installed lift kits grant your vehicle superior ground clearance, allowing you to tackle challenging obstacles with confidence. You can conquer any terrain and reach those off-the-beaten-path destinations you've always dreamed of exploring.

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Wheels and Tires

At Premier Off-Road & Performance, we offer a vast selection of rugged wheels that will enhance your vehicle's aesthetics and durability. Paired with our all-terrain tires, you'll experience a significant upgrade in both performance and style. 

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Built for Adventure, Designed to Impress

At Premier Off-Road & Performance in Lubbock, Texas, we understand your desire to push your limits and explore the unbeaten path. Our team of off-road and performance specialists has the knowledge and experience to equip your vehicle for any challenge. Whether you're a seasoned adventurer or just starting to discover the thrill of off-roading, we'll guide you through the process, ensuring you get the perfect setup for your needs and budget.


We're passionate about the off-road and performance communities and believe in building lasting relationships with our customers. That's why we offer more than just top-quality parts and installations. We also provide expert advice, friendly service, and a welcoming environment where you can share your off-road stories and get inspired for your next adventure.


Visit us today and let our team help you transform your vehicle into the off-road or performance beast you've always dreamed of!

Call Today For An Estimate

806-577-0636

Client Testimonials

These guys are the perfect example of what a customs shop is supposed to be like. They are willing to go the extra mile for whatever it is you want to get done on your vehicle. Multiple experience working with them and never once been disappointed. Great workmanship, customer service, if you have an idea these guys will help you bring it to reality.

Marlon M.

Great experience. Took care of me from start to finish beginning with the first time they picked up the phone. Not only were they able to do my lift and bed cover the next day they were also the best price by far with American made products.


Michael R.

Jason was great. He was so friendly and helpful with everything we had questions. Prices were awesome and the great quality workmanship.

For the next project we need help with you will be the first to contact.Thanks.

Onesimo G.

Very pleased with the service I received at Black Diamond Customs. Dropped my truck off with Jason before vacation to have lifted. They took it to get aligned for me on a Saturday, and had it completed on the Sunday before I got back. They went out of their way for my service. 10/10 recommend.

Kason E.

Knocked out my 2022 f450 and my 2015 f250 in no time. These guys are the best of the best. Best pricing best service. Highly recommend them to anyone small job or big they handle it with ease.

Luis S.

These guys are amazing. Called to get price on a bed cover for my truck, he was $500 cheaper than anyone else and it was the same bedcover. Had it in the next day and put it on in 20 minutes. Will do business again here and tell everyone about this place.

Teressa S.

These guys are the perfect example of what a customs shop is supposed to be like. They are willing to go the extra mile for whatever it is you want to get done on your vehicle. Multiple experience working with them and never once been disappointed. Great workmanship, customer service, if you have an idea these guys will help you bring it to reality.

Marlon M.

Great experience. Took care of me from start to finish beginning with the first time they picked up the phone. Not only were they able to do my lift and bed cover the next day they were also the best price by far with American made products.


Michael R.

These guys are the perfect example of what a customs shop is supposed to be like. They are willing to go the extra mile for whatever it is you want to get done on your vehicle. Multiple experience working with them and never once been disappointed. Great workmanship, customer service, if you have an idea these guys will help you bring it to reality.

Marlon M.

Great experience. Took care of me from start to finish beginning with the first time they picked up the phone. Not only were they able to do my lift and bed cover the next day they were also the best price by far with American made products.


Michael R.

Jason was great. He was so friendly and helpful with everything we had questions. Prices were awesome and the great quality workmanship.

For the next project we need help with you will be the first to contact.Thanks.

Onesimo G.

Very pleased with the service I received at Black Diamond Customs. Dropped my truck off with Jason before vacation to have lifted. They took it to get aligned for me on a Saturday, and had it completed on the Sunday before I got back. They went out of their way for my service. 10/10 recommend.

Kason E.

Knocked out my 2022 f450 and my 2015 f250 in no time. These guys are the best of the best. Best pricing best service. Highly recommend them to anyone small job or big they handle it with ease.

Luis S.

These guys are amazing. Called to get price on a bed cover for my truck, he was $500 cheaper than anyone else and it was the same bedcover. Had it in the next day and put it on in 20 minutes. Will do business again here and tell everyone about this place.

Teressa S.

These guys are the perfect example of what a customs shop is supposed to be like. They are willing to go the extra mile for whatever it is you want to get done on your vehicle. Multiple experience working with them and never once been disappointed. Great workmanship, customer service, if you have an idea these guys will help you bring it to reality.

Marlon M.

Check Out Our Recent Projects

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Check Out Our Recent Projects

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Check Out Our Recent Projects

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Check Out Our Recent Projects

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